Wedding Dress Size Chart
Important Note on Bridal Sizing Bridal gown sizing differs significantly from everyday street clothing and typically runs 1 to 2 sizes smaller. Please select your size based strictly on physical tape measurements rather than your regular ready-to-wear size. If your measurements cross multiple sizes, we recommend ordering our optional Custom Size.
Standard Gown Sizing (US 2 – US 16)
| Size (US) | 2 | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
|---|---|---|---|---|---|---|---|---|
| Bust | 32.5" | 33.5" | 34.5" | 35.5" | 36.5" | 38.0" | 39.5" | 41.0" |
| Waist | 25.5" | 26.5" | 27.5" | 28.5" | 29.5" | 31.0" | 32.5" | 34.0" |
| Hips | 36.0" | 37.0" | 38.0" | 39.0" | 40.0" | 42.0" | 43.0" | 45.0" |
| Hollow to Hem | 58.0" | 58.0" | 59.0" | 59.0" | 60.0" | 60.0" | 61.0" | 61.0" |
Plus Gown Sizing (US 16W – US 28W)
| Size (US) | 16W | 18W | 20W | 22W | 24W | 26W | 28W |
|---|---|---|---|---|---|---|---|
| Bust | 43.0" | 45.0" | 47.0" | 49.0" | 51.0" | 53.0" | 55.0" |
| Waist | 36.0" | 38.5" | 41.0" | 43.0" | 45.0" | 47.5" | 50.0" |
| Hips | 45.5" | 47.5" | 49.5" | 51.5" | 53.5" | 55.5" | 57.5" |
| Hollow to Hem | 61.0" | 61.0" | 61.0" | 61.0" | 61.0" | 61.0" | 61.0" |
How to Measure for Your Wedding Gown
1. Bust
Measure across the fullest part of your bust while wearing the style of bra or undergarment you plan to wear on your wedding day.
2. Natural Waist
Measure around the narrowest point of your torso (typically 1–2 inches above your navel), keeping the tape comfortably snug.
3. Full Hips
Stand with your heels together and measure around the fullest circumference of your hips and buttocks.
4. Hollow to Hem
Measure vertically from the center hollow of your collarbone straight to the floor, wearing your planned bridal shoe heel height.
Between Sizes or Need a Made-to-Measure Fit?
If your bust, waist, and hip measurements fall across different standard sizes, or you require petite/tall hollow-to-hem adjustments, we offer Optional Made-to-Measure Custom Sizing for an additional fee. Simply select the "Custom Size" option on your gown's product page. A digital measurement form will be emailed to you immediately after purchase so our dressmakers can tailor the dress to your exact proportions.
Explore Wedding GownsSizing & Fit Frequently Asked Questions
How do JoJo Bridal gowns run compared to standard clothing sizes?
Like traditional couture bridal fashion, JoJo Bridal gowns run smaller than typical high-street ready-to-wear clothing by approximately 1 to 2 sizes. We strongly advise choosing your size based on your current bust, waist, and hip measurements rather than your regular everyday clothing size.
Is custom sizing included or is there an extra cost?
Custom sizing is an optional made-to-measure tailoring service available for an additional fee. When selected on the gown's product page, our team tailors the bust, waist, hips, and hollow-to-hem length directly to your personal measurements. A measurement guide form is sent via email immediately following your order confirmation.
What should I do if my measurements fall between two standard sizes?
If you decide on a standard size, always order the larger size. It is relatively easy for a local bridal tailor to take in a dress, but much harder or impossible to let it out. Alternatively, select the optional Custom Size add-on at checkout to have the gown tailored to your specific measurements.
Which measurement is most important for A-line and ballgown styles?
For A-line and ballgown dresses, the bust and natural waist are the most critical measurements because the skirt opens freely over the hips. For fitted silhouettes (such as mermaid, trumpet, or sheath dresses), all three measurements (bust, waist, and hips) must match the size chart closely.